Digital Marketing Services – Site Promotion Fundamentals

When you are looking for digital marketing services, have a good idea what it is that you need before you choose a provider. You may not know how to achieve your business goals, but you have a general idea of the direction you want to go.

Promoting a website and a business can be done in the more conventional ways such as brochures, mailers, magazines, radio, and other long established media methods. If you require this kind of printing and advertising service, you might make a different choice than you would if you want only consulting and online digital marketing services.

Perhaps you feel it is better to have video sales tools or to produce DVDs with your digital products and services available for mail order business. Some services have the resources to produce the subjects you want completely as well as guide you in how you can produce your own.

The large companies use all available tools to market what they are selling, and with the proper service provider(s), you can have a great program of your own, even without spending a great deal of business capital. Established marketing service companies are more knowledgeable of how to get the most for your marketing dollar and the timing of the presentation of your services or products for the best results.

Making the right choice in the beginning for digital marketing services is important for monetary and credibility reasons. One of the fundamental laws of marketing is to establish a personality or essence that people identify with (branding), and to do that generally means sticking with the plan you start out with.

Many service providers have some of what you want to promote yourself or your company, but you need to know how you want that promotion to go. You may be wrong in your assumptions on how to get to an end, and an upfront consultation with the right professionals can get you steered in the right direction.

Learn Internet Marketing and Work In Your Pyjamas

Presently there now exists two facades of web users-those who are in pursuit of the hottest and innovative details about anything of significance and then there are those who are observing the Internet as a chance to gain massive potential revenues. Among these two fronts of Internet users, the former thinks of Online marketing as a completely strange topic to speak about. Actually, it’s a foreign region of the web for them, being loaded with ridiculous get-rich-quickly financial schemes and shady characters ready to exploit innocent and ignorant customers through the click of the mouse. The idea to learn internet marketing is not something they think about regularly, that’s for sure.

However, for Online marketers who profit by advertising and selling high-quality services and products, Online marketing can be described as harbor that provides freedom of doing exactly what they wish to do for the balance of their lives whilst generating more than they were making from their earlier occupation. Because of the increasing number of Internet entrepreneurs wanting to learn internet marketing, various online-based markets provide an easier and more convenient method of buying just about everything. The entire number of merchandise bought over the Online world is consistently rising every year as the information superhighway builds familiarity and attractiveness. Studies concluded that folks like better making online purchases just because of lower prices, wider choice of services and products to select from, easier judgment, as well as the benefit of making purchases without leaving the comfort of their homes.

With regular folks enjoying the benefits of Internet marketing when it comes to making purchases, Internet entrepreneurs specifically enjoy the continual growth of online-based business possibilities. Online marketing evolved into an excellent substitute for many experts who are disgusted with their working circumstances, in particular those who suffer getting poorly paid even with all of their overtime. On top of that, people from virtually all walks of existence have the opportunity to take pleasure in these benefits, whether you are a university student, a retired engineer, or simply a bored housewife. Everyone can make money online since Internet is currently practically available to every person and anywhere in the world.

There are many ways of making money online. The trail that you might take will rely on your personal running behavior, your interests, as well as the marketing style you are comfortable working with.

Listed here are several of the general types of Internet marketing. You can use these as basis for deciding where you will start to learn internet marketing.

1. Brick and Mortar Online Store- there are numerous corporate organizations and retail shops that created Internet versions of their brick and mortar shop. Even if persons do not buy online; many marketers use these exact sites to assemble product knowledge ahead of making acquisitions in the true world.

2. Online-based Services- various industries have moved online-from relationship, take a trip, banking, as well as getting a college degree. You could profit from these as an extension for just about any of these service industries.

3. Internet-based goods by Internet Gurus- Online marketing has the big selection of pioneers and victorious marketers who have utilized the methods and systems in internet marketing-generating websites, pay-per-click advertising, article marketing, and the rest.

4. Online promotion and advertising- these consist of pay-per-click advertising programs (e.g. Google AdWords) that earns from highly-searched keywords, which grew to become the main driving power behind most online-based financial dealings.

5. Affiliate marketing online- you will join an affiliate program and promote its products and services over the Internet. You’ll endorse the products or services, locate possible consumers for the affiliate corporation, and you’ll collect certain payment for each transaction that you may produce from your advertising and marketing efforts. The payments that you’ll receive can run from 2 to 90 percent, subject to the terms and conditions stated under the affiliate program. One affiliate click can make several cents right up to thousands of dollars.

Now, do you want to join the generation of Internet marketing professionals and be your own boss and make money in your pyjamas? Its not a hard decision

Absolutely Free Home Based Business Benefits For You

Absolutely free home business is one of the hippest industries these days because it will not require a large capital investment. Absolutely free home based business is a type of work that you can do inside your own room. As you know home based business are considered to be an efficient type of labor wherein you will not need to go to a certain location in order to do your daily work. Therefore, here are some of the benefits that you can get from an absolutely free home based business.An absolutely free home business will not require you to spend too much just to start your own business. You will just need a personal computer or laptop and of course a reliable internet connection so that it is much easier for you to transact online and monitor your business without leaving the comfort of your own house.An absolutely free home based business is much ideal especially for those mothers who still want to help their husbands raise money for family needs and expenses as well as assisting in providing for the future of their children. What is great about an absolute free home based business is that you can work and earn money at the same time; you can also be able to take good care of your children. It is an opportunity that enables you to still give ample time for your family.It is a type of job that will not oblige you to go to work 8 to 12 hours a day, because as long as you finished your absolutely free home business you can now relax and enjoy the time with your family. For most of us the best part is that you will not need to face a bad tempered boss or supervisor. All you need to remember is with a home business; you need to have a strict sense of self discipline.After your hard work, you can expect payment. As long as you know how to prevent being scammed you can surely be successful in an absolutely free home based business. In fact you can earn twice of your previous salary a month. 

Home Based Business – What Are the Tax Advantages

You already know just how wonderful it could be to operate from your home, nonetheless do you understand how many work from home tax benefits there are? Here within the U. S., a large number of people today manage home based enterprises basically in order to take advantage of the numerous tax deductions.Declaring the use of the home in your home business can certainly provide you some huge deductions on your tax return. Just like anything tax-related, you have got to fulfill particular conditions established by the Internal Revenue Service. Nevertheless, if you use one room or part of a room exclusively for your company, you can receive a significant home based internet business tax deduction. This can include portions of your utility bills mainly related to that area within your house as well as any kind of relevant home renovations.Your phone and other office services can also provide you with a considerable home based business tax deduction. Should you sustain a standalone fixed telephone line or cellular phone specifically for your business, then all expenses pertaining to those telephone lines can be tax deductible. Nevertheless, if you use equipment or services in both private and business environments, it’s much more hard to establish a tax deduction. It’s not impossible, however you must fulfill some fairly rigorous requirements and sustain great records.Using your automobile in your company gives you the potential for an additional great home based business tax deduction. Obviously, you have to keep extremely good records but you can deduct mileage and car-related expenditures which you incur while carrying out your business. With any kind of business, other incidental costs come up. You are able to also take deductions for purchases of items such as office supplies, postage, advertising materials and expenditures.You can potentially deduct even more by hiring your children or spouse to work as employees for you. This enables you to deduct health insurance premiums along with other typical employee-related expenditures.So that you can find out about the many home based business tax deductions accessible to you, consult an experienced tax advisor. With the correct advice and great record keeping, your home based business could grow to be perhaps a lot more successful.

7 Easy Steps to Finding an Affordable Home Based Business Opportunity

Finding an affordable home based business opportunity can be a daunting task when you are looking for a business that is either free to start or has minimal start-up costs. Each home business owner you talk to is obviously passionate about their business but for some reason, you can’t be excited about learning all the new marketing technologies and product lines you see. You keep asking yourself “do I have the time” or ” am I cut out for an online business?All of your friends have their own home business ideas and are just as passionate about starting a business as you…but whom do you listen to? Who is going to steer you in the right direction?Finding and starting your business doesn’t mean you shouldn’t do your research and due diligence – it just means that smarter questions have to be asked before stepping out into a new venture. Below are 5 easy steps to follow when looking at a new online venture. By using these steps, you will be able to make a preliminary assessment in a few key areas of a business that is being presented to you.1. Before you even get started at looking for an opportunity, what is your current financial situation? How much money will you be able to put out in the beginning to get your business going? Be realistic. Very few things in this life are for free.2. If you need an income right away, go find a find a job, period. Most online business require dedicated and persistent work up front..and most do not see some level of income for at least 30-90 days. Be realistic with your skills and desires.3. Are you looking for home based jobs or a home based business opportunity? There are very clear distinctions and only you can decide if you are cut out for starting your own enterprise.4. How many hours a week are you able to dedicate to starting a home based business? By assessing your time, you will be able understand if the business building process is more time intensive than you want.5. How many years has the person who is presenting the information and opportunity to you been in the business? More often then not, the most experienced and dedicated business owners in your industry may not have a lot of time to spend with you however, someone who just started in the business 2 weeks ago may not have enough information to support your efforts. Find someone who is past that one year mark and under 3 years.6. Ask what the absolute start-up fees are for the business. You can make a judgment about joining a business based on what you have to pay and what is in your budget.7. How long has the business been in business? What are the affiliations? Are they a member of the US Chamber of Commerce for example? Sure, there are some new business’ out there that have the backing of some very successful business people but, you have to decide how well you trust a person in the industry to take the right direction for all it’s business partners.Noted author and motivational speaker Anthony Robbins once said, “People who are successful in anything generally know how to ask the right questions.” So, if you just take the time to ask the right questions, you too can be on your road to finding a business that will meet all your expectations and needs.

Chapter 13 vs Chapter 11 vs Chapter 11 “Small Business”

In general, most people filing, or interested in filing, bankruptcy as a small business owner would likely choose between Chapter 13 and Chapter 11. Chapter 7 bankruptcy is usually not a welcome option for the sole proprietor. The main reason is that Chapter 7 bankruptcy would likely require that the business be shut down. With that said, most business owners would prefer the relative simplicity and ease of a Chapter 13 case rather than the complexity of Chapter 11. Additionally, the higher cost of Chapter 11 usually creates an additional incentive to utilize the benefits of Chapter 13. However, for some business owners, particularly those looking to adjust secured debts, Chapter 11 may be the best option, even with the added cost. Lastly, the creation of the “small business” Chapter 11 can help those business owners with limited liabilities with a streamlined process.

Eligibility for each Chapter

Chapter 13

To be eligible to file for bankruptcy under Chapter 13, the individual must have “regular income.” This requirement means that the debtor maintains sufficient income to make payments under the Chapter 13 plan. In addition, the Bankruptcy Code limits a Chapter 13 debtor to unsecured debts of $360,475 and secured debts of $1,081,400. Should the individual’s debts fall outside this level, the debtor must file for Chapter 11. This debt level limitation is equally applicable in cases of joint (married) debtors.

Chapter 11

In general, any “person” who may be a debtor under Chapter 7 may also be a debtor under Chapter 11. Although most people think of the various, large corporate cases, Chapter 11 can also be used for small businesses, sole proprietorships, and individuals. A husband and wife may also be eligible to file a joint Chapter 11 petition.

Small Business Chapter 11

Recognizing that many small business owners do not qualify for Chapter 13, but want to be able to reorganize such small business debts, the Bankruptcy Code now allows for streamlined procedures in Chapter 11 for certain business entities. A small business, for Chapter 11 purposes, is a person or business engaged in commercial or business activities whose total debts do not exceed $2,343,300. This designation of a “small business” must be stated in the initial bankruptcy petition.

Benefits of Each Chapter

Chapter 13

Overall, Chapter 13 gives the individual debtors, including small business owners, the same opportunity to reorganize their debts that large business have under Chapter 11. However, this reorganization is completed through a less complex and expensive procedure. As with Chapters 7 and 11, all debtors that file for Chapter 13 bankruptcy are afforded the benefit of the automatic stay. This stay prevents any collection, foreclosure, lawsuit, or garnishment activity against the Chapter 13 debtor. While the Chapter 13 debtor must file a reorganization plan, it is only the debtor that may propose and create the debt repayment plan.

Also, in Chapter 13, like Chapter 11, the individual debtor maintains possession and control of any business interests. As such, the debtor has the exclusive right to sell, lease or otherwise use business assets, as long as such actions are in the normal course of business operations.

Unlike Chapter 11, in Chapter 13 a creditors’ committee is not appointed. Also, the plan does not require that any creditor consent to the reorganization plan in Chapter 13.

Many individuals are attracted to Chapter 13, if not forced out of a Chapter 7 because of a failed means test, because of the ability to alter secured debt. For example, a car loan can be altered if the borrower is behind on the car payments to allow for (1) repayment of past payments owed and (2) restructuring the loan to conform to market value even when the loan balance far exceeds the true value of the car. Similarly, on home loans, Chapter 13 allows the debtor to make up past due payments over the term of the plan (3-5 years). However, in Chapter 13, like Chapter 11, a debtor cannot adjust the terms of a loan secured by the debtor’s principal residence. As to non-primary-residence property, the Chapter 13 plan can restructure the debt so long as full payment is made within the plan period (3-5 years).

As to claims, unlike Chapter 11, a Chapter 13 debtor does not have to obtain approval from its creditors to approve a plan. The debtor simply has to provide a plan that the court approves.

Chapter 11

In Chapter 11, a sole proprietor is able to continue business operations, and run the business as previously done. The debtor is able to obtain financing, sell assets, lease property, and do all that the business normally would do, but for the bankruptcy. While Chapter 11 can be quite expensive due to the extensive reporting, filings, and other procedural matters involved, one real benefit unavailable to Chapters 7 and 13 debtors is that secured debt can be adjusted extensively. For example, a rental property that that has a principal balance far below the current market value (quite common in this economy) can be adjusted to conform to that market value. The payment terms do not have to fall within a 3-5 year plan window. Again, while Chapter 11 can be expensive, this simple ability to adjust non-primary-residence secured debt may be worth the additional expense.

Small Business Chapter 11

The benefits of the “small business” Chapter 11 is strictly procedural. Congress has simplified the procedure to allow for companies that are not Blockbuster or GM to partake in all the benefits of Chapter 11. The advantages include a simplified plan form for most courts, not requiring a committee of creditors in most cases, a shortened monthly operating report, and an extended exclusivity period to file a plan (180 days vs. 120 days).


In most bankruptcy cases where an individual business owner is considering whether to file a Chapter 13 or Chapter 11, the decision is clear. Chapter 13 will be most beneficial due to the increased costs and procedures of Chapter 11. However, in cases of a qualified “small business” with real property outside of a principal residence, the small business Chapter 11 may be a benefit that can save the business owner substantial money over the course of the bankruptcy and in the future.

Outdoor Education Camps With Programs

Summer camps are special camps arranged for people to enjoy their vacation or tour in any adventures. Summer camps comes up with special offers outdoor education camp, leadership camp, science camp, awareness camp and many other social welfare schemes are offered to the public for reasonable prices. Outdoor education forms major part of the education and it is more required for people. Outdoor education is considered has important and essential requirement for most of the people and they fetches more demand among the people. Outdoor education is created and offered specially for kids, children and adults.

The main purpose of estimating and offering outdoor education is to develop self confidence and self esteem among the people. The outdoor education activities, outdoor education courses, outdoor education programs are offered to kids, children, adults by outdoor education schools or outdoor education centers. Outdoor education camps are conducted either inside or outside classrooms. Outdoor education forms major part of the education system and it is more important to be known by the people to come up with every possibility in life. Most of the parents feels better that their children should be aware of outdoor education programs offered and they should compete with outside world.

Outdoor education activities or outdoor education courses are provided by more number of outdoor institutes or adventure outdoor schools. An outdoor education course, outdoor education programs initiates cooperation, coordination, team building, goal settings and spirituality among the students and others. Outdoor education camps are provided by more number of outdoor education institutes or outdoor education schools for reasonable and affordable prices. The outdoor education camp provided will be more worth and valuable for the students who obtains and they are provided under complete knowledge and experience.

Generally, adventure outdoor school or outdoor education schools provides outdoor education activities, outdoor education courses, outdoor education programs to kids, children and adults under prescheduled, guidance and procedures. With regards to qualified, professional and expert outdoor education instructor, outdoor education programs will be offered. Under proper guidance and precautions, outdoor educations will be offered to the people to enable them to know the required outdoor education provided. More number of kids, children and adults are obtaining the outdoor education programs offered.

The outdoor education professionals, experts or instructors guide the kids, children and adults in efficient manner. Generally, outdoor education programs and outdoor education courses are offered to students based on age group, duration of course offered and kind of outdoor education program selected. The outdoor education camp offered will be creative, enthusiastic, innovative and technical appraisement for the students hindering. Outdoor camps will be offered to the students for reasonable price consideration and they are offered by more number of adventure outdoor schools.

Ethics in Business

Sustainable advantage of an organization can be determined by its ethical capability. Ethical capability of an organization is its duty to do what is right. Some organizations such as Enron, Sathyam, and Tyco etc have made false statements in their accounts and cheated both the stakeholders and government. These kind of issues gave rise to the importance of business ethics in business schools all around the world.

Sustainable advantage can be defined as the beneficiary element that determine the long term objectives of an organization, where objectives would be the economic development that generates wealth and meets the needs of the current generation while saving the environment, so future generation can meet their needs as well. There are number of factors that determine the sustainability of an organization, which are its ethics, strategy, employees, financial capital etc. in present scenario, human resource of an organization considered to be its competitive advantage, but it will not provide sustainability. Sustainability of an organization will depend on the impact it has on the people, in the form of trust, honesty, integrity, respect, quality and responsibility. Organizations with poor sustainability will fall back as happened in case of Enron and Sathyam.

Enron was an American energy company founded in 1985 by Kenneth Lay after merging Houston natural gas and internorth( citetation). In early 1990′s Enron sold electricity at market price. At around the same time US congress passed a bill regarding the deregulation sale of natural gas which favored Enron to sell energy at higher prices. In 1992 Enron was the largest merchant of natural gas in North America. Online trading model developed in November 1999 known as Enron online has developed and extended the abilities to negotiate and manage its trading business. By 2001 Enron had both owned and operated gas pipe line, pulp and paper plants, broad band assets, electricity plants and water plants internationally. Enron stock was priced at US $ 83.13 and market capitalization exceeded US$60 billion, and Enron was rated the most innovative large company in America in fortunes most admired companies survey. By the end of 2001 the Enron scandal was revealed. The CEO Jeffrey Skilling with some of the executives have hidden billions in debt from failed deals and projects. Chief financial officer Andrew Fastow and the other executives were able to mislead the board of directors and audit committee by presenting them psydo account statements. Once the scam was published the Enron stock priced at $90 per share in 2000 plummeted to less than $1 by the end of November 2001. This fall in stock value has caused at $11 billion loss for its share holder. The employees of the organization received a limited amount of their salary and pension when it was bankrupted. Several law suits were filed against the company CEO and other executives.

Similar is in case of Sathyam computers, which is termed as the Indian Enron scandal. Sathyam computers were an information technology company which produces software’s headquarters at hyderbad, India. Its chairman Ramalinga Raju produced an account sheet which has a 7000 crore fraud. The chief auditors were also not able to identify this adjustment. As a result of this scam the employees lost their job and chairman was jailed for fraud.

These two cases throw a light on how an organizations as well as economy of the country or in large the world can be impacted with their unethical practices. That, if the organization does not practice ethics will not have sustainability.

Need for the business ethics: for the following

1. Business operates with in the society

2. Every business irrespective of size exists more on ethical mean or in total regard to its social concern to survive long.

3. Business needs to function as responsible corporate citizens in the country.

Business is a part of subsystem of a society, therefore its functioning should contribute to the welfare of the society. If the business earns social sanction of the society, where it exists then it would be able to survive, develop and excel in activities, because only through earning social sanction the business can get loyal customers. Loyal customers are sustainable advantage and therefore can survive in market without which it will collapse and die away. Large organizations put more interest on public, the managers are eager to have public opinion and always seek to maintain a proper image of company in their minds.

Now a day’s minimizing profit is not the only priority of business, it should have sustainability, which can only be achieved through ethical practices. Any organization big or small should follow ethical practices as it brings in a sense of social responsibility which eventually provides sustainability to the organization. Business should also be a responsible corporate citizen which does not allow narrow mentality goals and motives.

Cross culture variability

Ethical practices in a country or society will depend on various factors such as religious, beliefs, historic, traditions, social customs, and existing political and economic rules or policies. For example in Asian countries such as Japan, China etc loyalty to work groups and corporations has strong ethical values. This kind of ethics has been brought down through centuries long traditions, therefore one does not think of oneself but rather think of family, government and others involved with him, thus providing social responsiveness.

Nature of ethics

The concept of ethics deals only with human beings, as they only have the freedom and means to choose free will. Human being can distinguish between good and evil, right and wrong, and just and proper. For example a Japanese employee believes that it Is unethical on his part to attend an interview with other company when he is still with the current company. So human can fix a goal and the means to achieve it. Ethics is also science that nowadays has become a set of systematic knowledge about moral behaviour and conduct. Ethics deals with human conduct which is voluntary and not forced by any person at any circumstances.

Business ethics and profits

The cases of Enron and Sathyam makes a point that ethics and profits are opposed to each other, as when an organisation is ethical it makes short term profit and if the organisation is unethical it makes huge profit. The same cases prove us one more thing that is it makes huge profit unethically but will not sustain in the market. Ethical companies not only make profit but also overcome their competitors and other turbulent changes happening through out the years and have contributed to social welfare. Ethical companies have social responsibilities which allow them to flourish undiminished and make profit. Tata group of companies is one company which follows ethical practises. It is said that the chief executive officer of Tata is also its chief ethics officer. Some of the ethical policies followed by the company include national interest, support from open market economy, gift and donation for social cause, political non alignment, health safety and environment care, quality product and service and regulatory compliance etc. Ratan Tata the present chairman of Tata group has declined from airline industry because he was told to bribe then minister to enter the business, which he claimed to be unethical and against the policies the group follows. His predecessor JRD Tata had set up the first commercial airlines ‘Tata Airlines’ in India which was later overtaken by the government of India and named it as Indian airlines. So besides being a pioneer in airline industry they were not able to procure it because they felt it would not sustain them and it would bring a bad image for the company. This is the reason why people have great respect for Tata group and their ethical practices and policies have created brand loyalty which has helped them to survive in market even though many competitors came.

Cross cultural contradictions

Ethical policies become a problem when the companies are not able to do business at home, therefore the other societies where the ethical policies are liberal or works in their favour. At home they are not allowed to sell products because it is unethical to use unsafe products but they may sell it in other countries where the ethical standards allow them to sell these products. It happens especially with pharma products. Some factories which emit pollutant gases are set up in neighbouring countries because ethical standards at home do not allow the factory to run business. These pollutant gases emitted are dangerous for people and the environment. Still it is ethical in certain countries. These kinds of issues give rise to cross cultural contradiction and exploitation. These issues which arise become difficult for the managers and firms to solve. Therefore the business has responsibility for their country but to four major groups they are society, employees, customers or consumers and investors.(example drugs)

Factors influencing business ethics:

Leadership, strategy and performance, individual characteristics, corporate culture and environment

Leader is a person who leads the people towards achieving a common goal. Leader can be good or bad, great or small they arise out of the needs and opportunities of a particular time and place. Not all leaders are considered to be perfect in their decision making because each and every decision they make will depend upon the character of person which differ from person to person. Character of a person includes their inborn talents, learned and acquired traits which were imposed upon them by life and experience. Leaders are models and mentors to their followers therefore they follow the path way set by their leaders. In a large organisation the top level managers or CEO are considered to be the executive and supervisory leader. The CEO should have strong commitment towards ethics and ethical conduct and should give a constant leadership in renewing the values of an organisation. They play a key role in creating, maintaining and changing the ethical culture. It is necessary for the leader to set good examples, and follows ethics. One such good leader is JRD Tata who set a good example for his successor and they still follow it. Where there are good leaders there will be good ethical practices in business.

Corporate governance: is the set of systems and processes that a company follows to ensure that it is in the best interest of the stake holders. Stakeholders are the shareholders, employees, customers, creditors and the community.

Sustainability has three components according to john elkington’s triple bottom line concept they are economic, social and environmental. According to elkington the business does not have one single goal of attaining profit but to extend the goal set by adding environmental and social values. Thus sustainability has become the new goal set by the organisation.

Environmental perspective: natural resources.

Economic perspective: about the future generation.

Social perspective: over exploiting of employees and not providing equality in gender employment, caste creed and religion based employment employing child labour.

Organisational culture: is the set of shared values, beliefs, goals, norms etc that prevails within an organisation. The organisational culture emphasis on ethics but as it grows it may change, as in the case of tyco where its organisational culture supports unethical practices. If the company makes huge profits in unethical way then individual who joins the organisation would also have to practice unethical things to survive in the company. As in the case of enron where many executives and managers knew that the company was following some illegal and unethical practices, but the executives and the board of directors did not know how to make the ethical decisions and corporate ethical culture. Thus they fall back and managers have to pay in the form of fines and imprisonment.

Business ethics is the application of ethical principle in the organization or business. An organization should produce or make its own ethical cultures, but this ethical culture formulated should be drawn from the concept of what is ethical to all and not what is right for the organization itself. The employees of the organization, also has to follow the same ethical principles. The organisation being ethical will provide certain social responsibilities such as they do not harm the stake holders, the general public and the society as well. “business that treat their employees with dignity and integrity reap rewards in the form of high moral and productivity” (Frederic, Post and Davis).

There are three major types of ethical issues that arise in a business they are, face to face ethics, corporate policy ethics and functional area ethics. Face to face ethical issues happen between the employees of an organization in their day to day organizational life. the employee face these ethical conflicts when their personal standards differs from what their job demands. Corporate policy ethical issues happen in the basic operations of a company. The top level management including the board of directors and CEO’s are responsible for ethical practices of the organization. Functional area ethics issues arise at all functional levels of the organization. For example in the accounting department, if unfair pressure is put on employees to deliver an audit report which has been altered or not showing current accounts of the organization would be un ethical, as it does not follow the standards and policies set by the organization.

Causes for unethical issues:

There are many reasons for an organization to follow unethical practices they are personal gain and selfish interest, competitive pressures on profits, business goals and personal goals, cross cultural contradictions. When an employee gives more importance to his greed or concern for his personal gain rather than any other concerns, irrespective of the harm it can bring to the organization is termed as unethical practices that arise due to personal gain and selfish interest. When a company has tough competitors in a limited or static market; it may engage some unethical practices just to be in business or to protect their profits. If the organization uses some unethical means to achieve its goal that is unaccepted by its stakeholders will give rise to ethical issues under business goal and personal goal. Here the organisaiton has set a goal that would conflict with the personal goal of its stake holders. Under such conditions the individuals involved have two choices either to follow the ethical ways of the organization or “blowing the whistle” on organization.

Environmental perspective relates to the exploitation of natural resources in business. The company should make sure that the natural resources are not exploited; it should sustain the resources so that the future generation can also enjoy them as we did. One such example is the restriction of fishing in the North Sea, to sustain the availability of diminishing cod fish to the consumers.

Economic perspective of sustainability relates to the economic growth and fall in the society. The short term adjustments made by the companies such as bribes and cartels will only be for a short period of time, it will never achieve a long time sustainability the organizations attitude towards the environment in which it is embedded. If the organization does not pay taxes are said to behave unethically similar in the case of organization that does not give donations to public institutions such as schools, hospitals, police and other justice systems.

What Can You Do With A Degree In Nutrition?

Earning a degree focused in nutrition can have many potential career paths other than becoming a nutritionist. There are six main types of nutrition paths to choose from, including teaching nutrition, public health nutrition, nutrition consulting, clinical nutrition, food science, and food service management. Most nutrition jobs should fall within one of these categories.

A degree in nutrition could help individuals land employment as a public health official, dietetic consultant, school food service director, quality control manager, food distributor, or wellness coordinator. Individuals may be employed through health maintenance organizations, school systems, food manufactures, wellness centers, and exercise and fitness centers. Government agencies also have the potential to employ those with degrees in nutrition. Some of the government agencies could include Women, Infants, and Children (WIC) Nutrition Program, SNAP- Supplemental Nutrition Assistance Program, Department of Health, and U.S. Public Health Services.

While earning a college degree, individuals will most likely be required to study a wide range of courses to gain a well-rounded education. Students could be expected to take courses related to nutrition, consisting of anatomy and physiology, introduction to food science, sociology, bacteriology, chemistry, and biochemistry. By completing an internship, individuals are able to gain hands on experience in the nutrition field before committing to a job or while still in school. Internships can serve as a great way to determine where your interests are, and if obtaining a career in this field is a good fit.

It is important for individuals wanting to succeed in a career in nutrition to possess skills such as organization and planning, strong verbal and written communication, proficient math skills for weights and measures, and interest in the well-being and health of others. To be successful working in nutrition, individuals may be required to advise patients in practicing good nutrition, monitoring diet modifications, and assessing health plans. Those with a degree in nutrition should also be able to monitor food safety conditions and create menus for specific dietary needs.

Depending on your place of employment and job description, individuals with a nutrition degree may be asked to create visuals aids and nutrition manuals that could be useful in teaching. Companies dealing with food service may hire nutrition graduates to create meal plans, ensure food safety, or develop new food products. Salary potential can depend on more than the actual job, but also education level, years of experience, and location of employment.

How to Pursue Online Nutrition Programs

Nutrition science a popular topic

One of the popular subjects in the curriculum of various educational institutions is nutrition science. With increased awareness of nutrition for the upkeep of the health of the individual, now more and more people pay regular visit to the nutrition experts to seek their valuable advice on various issues like nutritious diet, calorie oriented food and on such other related topics. As a result, nutrition technology has become one of the preferred subjects for study.

Nutrition program as a profession

Of course, there are several colleges and other organizations which teach nutrition technology as a part of the curriculum. At the same time, many institutions have started online nutrition programs for the benefit of those who are unable to attend the in house training programs. These online programs are conducted under the supervision and guidance of experts in the field. Many of these institutions teaching online nutrition programs have been accredited to appropriate government bodies. These online institutions teach as per the syllabus prescribed by the concerned authorities.

Course content

The curriculum normally is based on the credit hours. The credit hours depend on the course the student has chosen. For example, a diploma in nutrition science has 30 credit hours. On the other hand a bachelor course has 45 credit hours. These online programs also allow for specialization in nutrition science. Some of the popular fields of specialization include nutrition for sportsmen, nutrition for children, and nutrition for elderly people and so on. There are also several therapeutic nutrition programs like for those suffering from high blood pressure or for those who are obese or diabetic. Normally, students taking up online nutrition programs are taught by using the digital canvas. This helps to create a virtual classroom atmosphere for the student. The student is taught on various issues like human anatomy and physiology, application of nutrition principle for treating various ailments, nutritional therapy and also on counseling patients.

Offers better prospects

The duration of the course is normally nine months to one year. This of course, depends on the course the student has opted. At the end of the course, the students will have to undergo comprehensive examination. Normally, the student is required to undertake the examination in person at the designated place, date and time. Eligible students can opt for higher studies in nutrition technology like masters degree. The course fee varies from institution to institution. Some of the institutions also help the student in finding a suitable placement. Many of the students who have completed the online program on nutrition are of the opinion those who have taken up course at an accredited institution will have brighter chances of securing a suitable placement.